Reimagining Ridhi Mehra’s global presence with a new brand mark, signature frame & and custom typeface across every touchpoint. The eponymous luxury fashion label, seen for its sophisticated interpretation of Indian wear infused with Persian aesthetics
Rebranding
Packaging Design
3D CGI
Industry
Fashion
At the heart of this evolution— a mythical doe inspired by the graceful Persian Fallow Deer, as a new visual identity that mirrors the brand's core philosophy.
For the woman on the go, she’s confident in her own skin, taking a confident stance for herself wherever she goes in these dream like clothing.
The Golden Zardozi thread from the brand’s clothing to our 3D CGI video all comes together. From keepsake boxes to elegant carry bags, from labels and tags to business stationery,
each piece reflects the same grace, detail, and global gaze that define the brand. From first sketch to final silhouette, the identity captures her evolving narrative: growing Indian fashion, globally.
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