Haldiram Luxury Tea demanded packaging reflecting mastery, sophistication, and market
leadership. Exceptional product quality existed,
but visual identity lacked authority, coherence,
and premium expression. The objective was clear,
to translate artisanal precision into packaging
that communicates craft, exclusivity, and gifting
elegance, boosting brand presence in the
competitive luxury segment.
Haldiram Luxury Tea demanded packaging reflecting mastery, sophistication, and market
leadership. Exceptional product quality existed,
but visual identity lacked authority, coherence,
and premium expression. The objective was clear,
to translate artisanal precision into packaging
that communicates craft, exclusivity, and gifting
elegance, boosting brand presence in the
competitive luxury segment.
Haldiram Luxury Tea demanded packaging reflecting mastery, sophistication, and market
leadership. Exceptional product quality existed,
but visual identity lacked authority, coherence,
and premium expression. The objective was clear,
to translate artisanal precision into packaging
that communicates craft, exclusivity, and gifting
elegance, boosting brand presence in the
competitive luxury segment.
