Mestizo: Latin-Inspired Visual Identity & Packaging

Visual Identity

Packaging Design

Spatial Design

Mestizo

Imagine a brand that crashes culinary borders like an unexpected guest who becomes the life of the party. At Mestizo, we didn't just design a brand—we engineered a cultural explosion where Mexican, Peruvian, and pan-Latin American flavors do a high-stakes dance. Fiery reds, electric oranges, and vibrant greens dance across our design, inspired by the peppers, chillies, and tomatoes that define Latin American cooking.

Industry

F&B

Mexican tacos plated with cocktails at Mestizo, a modern Latin cuisine restaurant in India

Our visual identity is a three-faced sombrero-wearing rebel, merging profiles that whisper, shout, and spark conversations that can't be contained. We crafted a design system that's part manifesto, part love letter

—with a Modern Latin Identity typeface that commands attention and a Typewriter font that feels like a secret shared between the most interesting friends you've never met.

Mestizo restaurant menu design with textured cover and clean modern Latin typography

A Cultural Conversation with No Filter

This is where design meets rebellion, where every collateral tells a story. Matchboxes dare you to “¡Fuego!”, tissues promise “stolen glances and untamed heat”, takeaway bags boast “Spicy Seconds”, and coasters toast with “Salud muchacho”. Symmetry becomes our canvas—intricate frieze borders frame each element, creating a visual rhythm as precise and passionate as the cuisine itself.

We've created more than a restaurant; we've built a cultural playground where design elements are an invitation to break rules, blend traditions, and feast like there's no tomorrow. Mestizo isn't simply entering the scene—it's rewriting the entire script, with typography that refuses to use its indoor voice and a brand identity as spicy and unpredictable as the flavors on the plate. Buckle up. This goes beyond dinner—it's a cultural revolution served with a side of attitude.