Visual Identity

Packaging

Website Design

Dulari

Dulari

Dulari

Dulari

Dulari is not built from trends, but from memory. From the quiet magic of childhood gardens, the softness of being cared for, and the fleeting joy of a ladybug landing on your skin. Founded on the belief that every woman deserves to feel cherished, Dulari translates warmth into form. Through restrained typography, thoughtful embroidery, and a palette designed to age with grace. Here, luxury is not loud. It is discovered slowly, repeated with intent, and carried forward across garments as a feeling that stays.

Dulari is not built from trends, but from memory. From the quiet magic of childhood gardens, the softness of being cared for, and the fleeting joy of a ladybug landing on your skin. Founded on the belief that every woman deserves to feel cherished, Dulari translates warmth into form. Through restrained typography, thoughtful embroidery, and a palette designed to age with grace. Here, luxury is not loud. It is discovered slowly, repeated with intent, and carried forward across garments as a feeling that stays.

Dulari is not built from trends, but from memory. From the quiet magic of childhood gardens, the softness of being cared for, and the fleeting joy of a ladybug landing on your skin. Founded on the belief that every woman deserves to feel cherished, Dulari translates warmth into form. Through restrained typography, thoughtful embroidery, and a palette designed to age with grace. Here, luxury is not loud. It is discovered slowly, repeated with intent, and carried forward across garments as a feeling that stays.

Industry

Industry

Fashion

2026

2026

The Warmth That Remains

The Warmth That Remains

The logo is inspired by a childhood memory that feels universally familiar. The ladybug represents warmth, affection, and quiet wonder. It is used with restraint, appearing as a subtle presence rather than a dominant mark, allowing recognition to build over time.

The logo is inspired by a childhood memory that feels universally familiar. The ladybug represents warmth, affection, and quiet wonder. It is used with restraint, appearing as a subtle presence rather than a dominant mark, allowing recognition to build over time.

The wordmark is crafted to echo the intricacy of embroidery. Its structure is intentional and disciplined, designed to sit comfortably across garments, tags, and packaging. It reflects the embroidery found throughout the brand and on the ladybug itself, creating a cohesive visual language.

Consistency Across Form

Consistency Across Form

The brand extends as a system rather than a set of visuals. Across stationery, tags, packaging, textiles, and photography, the same intent carries forward without variation in voice. Elements adapt in scale and material, but never in meaning, allowing each touchpoint to feel connected rather than designed in isolation.

This approach allows Dulari to grow without reinvention. The embroidery logic shifts across surfaces, the palette remains steady as materials change, and details appear or recede as needed. Nothing is added for effect. Familiarity is built through repetition, and recognition emerges through consistency over time.





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