Pendulo finds its name and identity in the hypnotic oscillation of the Foucault pendulum — a timeless symbol of rhythm, balance, and cultural interplay. From nomenclature to spatial storytelling, our approach was to craft a brand world that moves with the same seamless cadence as the food and experience itself.
Our core idea began with the pendulum’s swing — constant yet ever-changing. This became a metaphor for dialogue between two traditions, India and Mexico. Visual inspiration was drawn from Devanagari script and vibrant Mexican motifs, both rich in geometry, rhythm, and symbolism. The design language emerged as a study in motion, repetition, and cultural symmetry.
Pendulo finds its name and identity in the hypnotic oscillation of the Foucault pendulum — a timeless symbol of rhythm, balance, and cultural interplay. From nomenclature to spatial storytelling, our approach was to craft a brand world that moves with the same seamless cadence as the food and experience itself.
Our core idea began with the pendulum’s swing — constant yet ever-changing. This became a metaphor for dialogue between two traditions, India and Mexico. Visual inspiration was drawn from Devanagari script and vibrant Mexican motifs, both rich in geometry, rhythm, and symbolism. The design language emerged as a study in motion, repetition, and cultural symmetry.
Pendulo finds its name and identity in the hypnotic oscillation of the Foucault pendulum — a timeless symbol of rhythm, balance, and cultural interplay. From nomenclature to spatial storytelling, our approach was to craft a brand world that moves with the same seamless cadence as the food and experience itself.
Our core idea began with the pendulum’s swing — constant yet ever-changing. This became a metaphor for dialogue between two traditions, India and Mexico. Visual inspiration was drawn from Devanagari script and vibrant Mexican motifs, both rich in geometry, rhythm, and symbolism. The design language emerged as a study in motion, repetition, and cultural symmetry.
