United Coffee House Rewind – Legacy Branding & Spatial Design by Neat Trick

Rebranding

Packaging Design

Spatial Design

UCH Rewind

Carrying a legacy forward, not rewriting it.

Since 1942, United Coffee House has been more than a café. It has been Delhi’s living room, where conversations flowed as easily as the coffee, and ornate interiors became stitched into the city’s cultural fabric.

Carrying a legacy forward, not rewriting it.

Industry

F&B

UCHR monogram on wood with embossed decorative frame.

UCHR Moodboard blending vintage charm with modern design.

The Brief and The Idea

When we were asked to design United Coffee House Rewind, the brief was not reinvention. It was translation, bringing its old-world soul into a new era without losing the romance.

We found our anchor in its most iconic detail: the carved wooden frames that lined its walls for decades. These frames became the brand’s new visual spine, appearing across menus, packaging, tableware, and spatial details.

UCHR monogram with copy mock celebrating 80 years of culinary legacy

Every touchpoint retells the story:

Menus and Collaterals: inspired by vintage newspapers, blending nostalgia with bold graphic clarity

Packaging and Tableware: motifs reinterpreted with modern precision, making the past feel fresh
Spatial Design: art, architecture, and storytelling stitched together so every coaster, mural, and piece of cutlery carries continuity and character

The result is not a redesign but a rewind, an ode to days gone by and a revival of their timeless charm.