Spanish Corn Nut – Packaging & Brand Design Project

Visual Identity

Packaging Design

Corn Nut

A Legacy Staging a Coup

Not just another snack. A calculated disruption in the Haldiram dynasty. After eight decades of namkeen domination, Spanish Corn doesn't politely request shelf space—it demands visual allegiance. We engineered packaging that respects tradition while committing elegant insurrection against expectation. The iconic logo doesn't change; everything around it does.

A Legacy Staging a Coup

Industry

FMCG

Corn Nut Peri Peri packaging can for Haldiram’s with orange packaging and fun mascot design.

Playful text saying It’s sooooo Corn-y surrounded by bright yellow corn kernels.

Corn Nut Indian Masala Packaging can for Haldiram’s with blue packaging and fun mascot design.

The Strategic Simplicity

The design isn't minimal—it's deliberately restrained. Vibrant colors for namkeens, subtle tones for sweets—not creative choices but tactical decisions in the war for visual attention.

Each package calibrated to maximize impact without betraying the master brand. This isn't design; it's psychological warfare against competing snacks that rely on chaos to capture eyes.

Corn Nut branding showing the slogan ‘Crazy Crunchy’ and a Haldiram’s Corn Nut Indian Masala pack with a cheerful mascot.

The Calculated Nostalgia

Every element serves dual masters—brand heritage and modern appetite. The packaging doesn't just contain corn; it contains eight decades of trust repackaged for contemporary cravings.

Visual cues trigger memories you didn't know you had, while compositions nudge you toward purchases you haven't yet considered. Each bag a perfect contradiction—comfortingly familiar yet intriguingly different.