When Kajaria set out to give its ceramic stoneware collection a renewed sense of identity, we redefined Gres, a name that takes root from the French word for stoneware. What began as a single collection expanded into a universe of distinct offerings: Gres, Gres Tough, and Gres Art.
Each represents a different side of craftsmanship, from everyday elegance to engineered endurance and expressive design. Our challenge was to create a unified visual language that has a sense of belonging with the master brand while allowing each sub-brand its own character and clarity.
When Kajaria set out to give its ceramic stoneware collection a renewed sense of identity, we redefined Gres, a name that takes root from the French word for stoneware. What began as a single collection expanded into a universe of distinct offerings: Gres, Gres Tough, and Gres Art.
Each represents a different side of craftsmanship, from everyday elegance to engineered endurance and expressive design. Our challenge was to create a unified visual language that has a sense of belonging with the master brand while allowing each sub-brand its own character and clarity.
When Kajaria set out to give its ceramic stoneware collection a renewed sense of identity, we redefined Gres, a name that takes root from the French word for stoneware. What began as a single collection expanded into a universe of distinct offerings: Gres, Gres Tough, and Gres Art.
Each represents a different side of craftsmanship, from everyday elegance to engineered endurance and expressive design. Our challenge was to create a unified visual language that has a sense of belonging with the master brand while allowing each sub-brand its own character and clarity.
