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Nomenclature

Visual Identity

Packaging Design

Gresbond by Kajaria

When Kajaria, India’s most trusted tile brand set out to redefine their tile adhesive category, we reimagined Gresbond from the ground up. More than a functional product, Gresbond stands for the unseen strength that holds every structure together. Our rebranding transformed it into a symbol of precision, trust, and engineered endurance. It is a brand built on the science of adhesion and the craft of construction.

Industry

Building Materials

The Anatomy of Strength

The visual identity draws inspiration from the product’s very essence i.e. strength that holds under pressure. The lion emblem became the cornerstone of the new design system, symbolizing power, resilience, and dependability; qualities that resonate deeply with the Indian audience.

We believe Nature built nothing stronger than the lion’s jaw grip and that is why it is the perfect emblem for Gresbond’s enduring hold. We paired this with clean, bold typography and a refined design language that reflects sturdiness and structure. The tagline “Sher ki Shakti” captures this spirit in its most relatable form — a call to strength, purpose, and pride.

Strength in Every Layer

The rebrand went beyond identity; it extended into the way the brand presents itself at every touchpoint. The packaging system was rebuilt with a clear hierarchy, ensuring effortless navigation and distinction across product categories.

The design language stays true to its industrial roots. It is clean, functional, and structured, delivering a cohesive look from the smallest tool to the factory exterior. Every element of the brand world now reflects strength made visible through design discipline.