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Rebranding

Web Design

Wayfinding

V2 - Value & Variety

Value and Retail

V2 Retail is an extraordinary fashion avenue that curates an immersive portfolio of apparels. We gave it a modern, clean and defined visual look since the brand is a legacy and memorable brand in India, for the past 20 years, we have kept the brand icon to maintain the emotional and recall value for consumers.

Value and Retail

Industry

Fashion

Simple and Minimal, A new corporate

V2 Retail is an extraordinary fashion avenue, which aims to serve a larger section of society. With a keen eye on the fashion trends, the brand has curated an immersive portfolio of apparels.

With a strong standing presence in 17 states of India, 96 high fashionable operational stores, they are the pioneers. A champion in the retail chain. Leading shopping experiences in small towns and cities like Patna, Sagar, Itanagar, Varanasi and many more.

The Challenge

The primary objective for our team was to rebrand and move toward a modern, clean and defined visual look. Since the brand is a legacy and memorable brand in India, for the past 20 years, we have kept the brand icon to maintain the emotional and recall value for consumers. The new logo brings justice to its presence in 17 states of India.

The bag is simple and clear and has an instant connection with shopping for the audience of tier 2 and tier 3.

Added to that a basic carry bag shape with a geometric and clean and neat typeface to make the brand more approachable and memorable to its already established customer base.