Visual Identity
Packaging Design
Spatial Design
Mythology Sewn Into Every Thread
Fables don't just live in ancient texts. At Torani, they drape across shoulders and sweep across floors. This modern brand transforms Indian mythology into wearable luxury and we made sure its branding reflected just that - where divine tales become delicate embroidery, and forgotten stories find new life in handcrafted silhouettes.
Our identity system began with Airavata - the seven-trunked white elephant who soars through skies alongside Lord Indra. This celestial beast, rendered in minimalist lines, became the perfect emblem for a brand equally rooted in tradition and contemporary design.
The packaging tells its own tactile story. Royal hues encase intricately carved boxes, each one as meticulously crafted as the garments inside. No mass production, just patient artistry that rewards those who appreciate details.The packaging tells its own tactile story. Royal hues encase intricately carved boxes, each one as meticulously crafted as the garments inside.
No mass production, just patient artistry that rewards those who appreciate details. Torani doesn't merely sell clothes. Its brand experience offers fragments of India's rich mythological tapestry, reimagined for those who seek beauty with meaning.
