Torani -Visual identity & Packaging Design by The Neat Trick

Visual Identity

Packaging Design

Spatial Design

Torani

Mythology Sewn Into Every Thread

Fables don't just live in ancient texts. At Torani, they drape across shoulders and sweep across floors. This modern brand transforms Indian mythology into wearable luxury and we made sure its branding reflected just that - where divine tales become delicate embroidery, and forgotten stories find new life in handcrafted silhouettes.

Mythology Sewn Into Every Thread

Industry

Fashion

Torani red embroidered bridal blouse and saree set with antique gold jewelry

The Celestial Symbol

Our identity system began with Airavata - the seven-trunked white elephant who soars through skies alongside Lord Indra. This celestial beast, rendered in minimalist lines, became the perfect emblem for a brand equally rooted in tradition and contemporary design.

Old Indian money and postal stamps collection.

Artifacts of Artistry

The packaging tells its own tactile story. Royal hues encase intricately carved boxes, each one as meticulously crafted as the garments inside. No mass production, just patient artistry that rewards those who appreciate details.The packaging tells its own tactile story. Royal hues encase intricately carved boxes, each one as meticulously crafted as the garments inside.

No mass production, just patient artistry that rewards those who appreciate details. Torani doesn't merely sell clothes. Its brand experience offers fragments of India's rich mythological tapestry, reimagined for those who seek beauty with meaning.