F&B
We crafted a visual ecosystem centered around a cleverly conceived mascot—a hungry figure ingeniously formed from the letters Q and D
This character anchors a broader identity system that employs warm browns and earthy olive greens, colours that simultaneously evoke comfort and freshness.
Typography choices reflect authenticity without pretension, mirroring QD's straightforward culinary philosophy. Packaging features cheeky quips and understated wit, creating memorable touchpoints that extend the dining experience beyond the restaurant walls. The result is a brand that feels familiar yet refreshed—sophisticated enough for the discerning urban diner.
More Projects
