When Haldiram's decided to add some modern oomph to their snack portfolio with Peeloz, they needed packaging with enough personality to charm the most discerning metropolitans while still feeling like a familiar friend in tier 2 and 3 markets. Our challenge? Orchestrate a visual courtship between tradition and trend that would make eyes widen and hands reach—regardless of postal code or birth year.
Visual Identity
Packaging Design
FMCG
Flavour Forward, Deliciously Coded
We crafted twin packaging systems that don't just speak to consumer psychology—they flirt with it. For Peeloz, the cream-filled wafer temptress, we developed a color language as clear as it is captivating:
Blue for French Vanilla (sophisticated, never cold), Brown for Chocolate (rich, never serious), Pink for Strawberry (playful, never precious). Each wrapper whispers its promises before the first bite.
The result walks a delicious tightrope—just playful enough to catch a child's eye, just sophisticated enough to end up in a CEO's desk drawer.
These aren't just packages; they're visual ambassadors that translate Haldiram's heritage into the vernacular of modern snacking while ensuring no one—absolutely no one—can walk past without a second glance and a sudden craving.
