Misree: Luxury Mithai Gifting Branding by The Neat Trick

Visual Identity

Packaging Design

Misree

When mithai maker Haldiram's envisioned a premium gifting experience for their traditional Indian sweets, they approached us to elevate the centuries-old tradition of mithai into the luxury space. Our challenge was to create a brand and packaging system that would transform everyday indulgences into ceremonial offerings, worthy of life's most precious moments and relationships.

Industry

FMCG

UCHR Moodboard blending vintage charm with modern design.

Ritual Reimagined For Modern Luxury

We developed an identity that marries ornate floral motifs with sophisticated restraint—creating a visual language that speaks to both heritage and contemporary luxury.

The name “Misree,” with its cultural connotations of sweetness and gratitude, became the centerpiece of a brand built around the art of offering. Each packaging element features intricately detailed botanical illustrations that frame the mithai as precious jewels, elevating traditional sweets into artifacts of affection.

UCHR monogram with copy mock celebrating 80 years of culinary legacy

By deliberately infusing Indian confectionery traditions with the visual codes of luxury, we established Misree as the definitive expression of premium mithai gifting.

The result is a brand experience that doesn't just contain sweets—it transforms them into tangible expressions of gratitude, creating moments of connection that linger long after the last bite has been savoured.