The Neat Trick | Branding, Packaging, Web Design Studio in Delhi

Visual Identity

Wayfinding

Centrio

Centrio is Dehradun’s retail and lifestyle destination—strategically located at the very heart of the city. Surrounded by residential hubs, the mall positions itself as the core of urban life in Dehradun. Designed for a rising class of aspirational consumers, Centrio brings together premium and global brands, redefining the city’s shopping and leisure experience.

Industry

Shopping Mall

The Design Process & Idea

While doing the nomenclature, Centrio, as a name, emerged from the mall’s defining attribute—its location and architectural centre. The atrium’s circular form inspired both the nomenclature and the visual identity.

The logo mark draws from this geometry: a modern interpretation of a solar ellipse, symbolising constant movement and energy. Angular rays form the dynamic core of the mark—capturing the essence of a space that’s ever-evolving, radiant, and alive.

The Brand Extension

Centrio’s identity extends seamlessly across facade systems, wayfinding, and environmental graphics—creating visual cohesion from the mall exterior to its interiors. The signage system was designed to be intuitive yet visually distinct.

From parking levels to storefronts, every touchpoint echoes the circular, radiant motif—turning Centrio into more than just a shopping destination, but a living, breathing hub at the centre of Dehradun.