Picture this: you're walking down the vibrant streets of Kerala, surrounded by the aroma of spices and the lively atmosphere of a bustling market. Now imagine relishing that same sensory delight through a bag of Haldiram's new range of South Indian snacks. Inspired by the old streets of Kerala, we created the packaging design and illustrations that would transport consumers to the heart of South India.

EXECUTION:
BRAND IDENTITY SYSTEM
PACKAGING

The old streets, backwaters, and quaint neighborhoods

Haldirams envisioned building a community, not only across India but globally, where people could indulge in an experiential moment with every bite.

To breathe life into this vision through illustrations that resonated with the soul of the region, we carefully selected a color palette that resonated with the spirit of South India. The warm hues of orange embodied the energy and vibrancy of the markets, while the tranquil blues represented the serene backwaters.

Magic of a culture, captured in every brushstroke.

Borrowing from traditional hand-painted illustration techniques, we crafted intricate artwork that showcased the beauty of South Indian culture through its markets and serene life. The vibrant colors of yellow, reds and blues against a clean, deep blue backdrop created a striking contrast, making the packaging visually captivating.

Haldiram's new packaging design and illustration orchestrates a connection between consumers and the cultural heritage of South India where one can experience the rich flavors, the warmth of the people, and the vibrant tapestry of the region. With a touch of minimal appeal, our packaging spices up your snacking experience.