Brewed with authenticity

The creation of the Shera logo is a very authentic and powerful roaring lion that embodies the brand's essence. This iconic symbol is accompanied by a succinct copy, "Heart India, Soul Britain," beautifully summarizing Shera's unique fusion. The combination of the logo and copy forms a lasting and meaningful brand identity.

Blending the stunning logo and the crisp copy, we used a typeface reminiscent of Indian truck art, fostering brand consistency. This convergence of type and logo encapsulates a seamless British-Indian charm across all brand elements.

Pastel Perfection

In crafting our packaging, we made a choice to retain the sophisticated palette of urbane English colors, infusing our design with a touch of regal elegance. This seamless integration of refined pink and orange tones is artfully paired with the brand's intrinsic rawness. The application of pastel colors onto the beer cans and bottles, coupled with typography reminiscent of the unembellished lettering found on Indian trucks, achieves a masterful equilibrium between local authenticity and an international appeal.

This marriage of seemingly different elements resulted in a captivating visual identity for Shera. Each detail, spanning from the packaging to the brand identity, has been meticulously crafted to ensure a visual treat for you.