The Neat Trick - Leading Brand Design Agency in Delhi NCR

Visual Identity

Packaging Design

Spatial Design

Daraaz

Nestled in the heart of Chandigarh, द:Raaz stands at the intersection of timeless elegance and contemporary . Inspired by the allure of speakeasies and infused with modern luxury, द:Raaz is not just a bar or a retail space—it’s a sanctuary for those who appreciate the finer things in life.

द:Raaz offers more than just products; it curates experiences. It is designed for the discerning individual who values quality, sophistication, and exclusivity. As an elite club, Prides itself on providing a haven where like-minded individuals can connect over shared passions for premium drinks, high-end design, and unparalleled service.

Industry

Retail

2024

Move aside boring old chips, snacks come with a side of functionality now.

As more and more consumers started reading the back of the packet, every brand knew it was time to take drastic measures and clean up the ingredients they peddled. This spearheaded a race to be the best vegan, gluten-free, no added sugar, no palm oil, low calorie, full taste brand in existence - A race that can’t be won in the lab, but might just grow out of the ground.

That’s what our client was after, making the makhana everyone’s go to super snack. But how to decode the noise of the market they were entering?

Curating Community, not just collections

Beyond aesthetic considerations, we developed touch points that transform transactions into relationships. Event frameworks that connect connoisseurs over shared passions. Environmental design elements that subtly shift from day to night, maintaining the space's character while serving distinct purposes.